Tag Archives: Tourism

Sunshine Paradise: A History of Florida Tourism (Florida History and Culture) Reviews

Sunshine Paradise: A History of Florida Tourism (Florida History and Culture)

How tourism shaped the Sunshine State

“An enlightening journey through Florida’s diverse and evolving tourism history, illustrating the changing face of tourism over the years, and how Floridians have coped with these changes. An informative look at Florida’s past efforts to woo tourists, and the mixed blessings that tourism has brought to the Sunshine State.”–Brian Rucker, author of Image and Reality

“At last–a readable, concise history of Florida tourism from the earliest European discovery to the present. Revels’s prose sizzles. Her ability to summarize and analyze more than 300 years of Florida tourism in just over 200 pages is truly stunning. It is a remarkable achievement. Sunshine Paradise both entertains and informs on every page, and it should be required reading for policy makers and everyone else who needs to know how current Florida came to be.”–James M. Denham, professor of history and director, Lawton M. Chiles Jr., Center for Florida History, Florida Southern College

For nearly two hundred years, Floridians have eagerly exploited tourism as the key to economic prosperity. As a result, the state has constantly reshaped and remodeled itself as different types of tourist heavens, and many aspects of its history have become inseparable from the fantastic images created by the tourism industry. From spa retreats to nature preserves, from riverboat rides to roller coasters, and from railroads to theme parks, the state’s dependence on tourism has greatly shaped its identity.

Sunshine Paradise is the first book to focus exclusively on how–and why–tourism came to define Florida. Offering a concise look at the subject from the 1820s to the present, Tracy Revels demonstrates tourism’s relevance to all other major aspects of Florida history, including the Civil War, the land boom, and civil rights.

In this enjoyable and well-written history, Revels shows how Florida’s tourism industry has remained adaptive and expansive, ready to sell the next version of paradise to northerners hungry for sunshine. She also explains why the state’s business and political leaders must consider the history of tourism development as they plan for the state’s future.

List Price: $ 26.95

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Selling the Sunshine State: A Celebration of Florida Tourism Advertising

Selling the Sunshine State: A Celebration of Florida Tourism Advertising

For more than a century, Florida has thrived on its image as an exotic playground. Selling the Sunshine State offers a scrapbook of bygone brochures, postcards, souvenirs, and photos, all designed to lure northerners (and fellow southerners) into the peninsula.

List Price: $ 34.95

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Flagler: Rockefeller Partner and Florida Baron (Florida Sand Dollar Books)

From reviews of the first edition:
“A succinct and informed account of [Flagler's] leadership in transforming Florida’s economy.”–American Historical Review
“An important contribution to the understanding of Standard Oil’s extended partnership and how the personal desire of Flagler led to the early development of Florida’s Atlantic Coast.”–The Historian
Henry M. Flagler (1830-1913), the ambitious Gilded Age tycoon who designed and built much of Florida’s fashionable east coast, rode to success on the rails.
   As John D. Rockefeller’s closest adviser in the 1870s, Flagler helped assemble the Standard Oil empire. In this thoroughly researched biography, Akin shows that Flagler understood early in his career that cheap freight rates determined industrial profits. Portraying Flagler as an aggressive entrepreneur, Akin documents his shrewd negotiations to obtain reduced rates, rebates, and drawbacks from the railroads, thus assuring Standard Oil’s national domination over oil transportation costs.
   Flagler drove himself as hard as he drove a bargain, obsessed with the desire to create a monument to himself that he called “my domain.” His legacy was no less than modern Florida. In 1885, at the age of fifty-five, he turned his attention away from Standard Oil and began construction of the Ponce de León luxury hotel in St. Augustine, the city where he had honeymooned with his second wife. Realizing he could never fill its rooms unless better transportation with the North was available, he embarked on the second railroad venture of his lifetime, creation of the Florida East Coast Railway.
   Flagler’s resort empire eventually included The Breakers in Palm Beach and the Royal Palm in Miami; his Atlantic coast railroad extended all the way to Key West, an engineering achievement that was called the “eighth wonder of the world.” By the beginning of the twentieth century, Flagler dominated not just the resort and railroad industries in Florida but steamship and agricultural operations, too. Florida politicians gave his projects preferential treatment, even changing the state’s divorce law so he could marry for a third time.
   Woven into this biography are details about Flagler’s family, personality, three marriages, alienation from his only son, and devotion to the Presbyterian church–copy that fueled society gossip columns from New York to Palm Beach for decades.
Edward N. Akin, author of Mississippi: An Illustrated History and other works on southern history, taught at Mississippi College in Clinton. His biography of Henry Flagler won the 1985 Phi Alpha Theta manuscript prize.

List Price: $ 19.95

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